Alder provides general management oversight for all HYDRANT engagements and all client relationships. He also works with clients and project teams on a day-to-day basis to ensure the delivery of high quality work on time and on budget.

Alder is also directly involved in the delivery of most projects, providing strategy and design expertise as well as thought leadership on customer experience issues. An expert facilitator, Alder often leads workshops and brainstorming sessions for clients as part of the project delivery process.

Alder has more than 12 years of experience in the Internet and design consulting industry, leading mission-critical engagements for Fortune 1000 clients around the world.

His consulting project background includes experience with business strategy and digital brand strategy consulting, B to C and B to B e-commerce solution implementations, large scale corporate web deployments, intranet and extranet development, CRM automation, and business process automation.

Alder possesses deep subject matter expertise in interaction design and information architecture. He facilitated the creation of the industry's first and most complete information architecture methodology, and in the course of his professional career he has hired, trained and mentored more than forty information architects.

Prior to founding HYDRANT, Alder spent nearly 5 years as a director at Sapient Corporation in Tokyo and San Francisco leading the User Experience practice for the Technology and Communications industry unit.

Bob provides creative oversight and management for all HYDRANT engagements. He works with clients and HYDRANT creative staff to produce appropriate, award-winning design work that sets industry standards and transforms brands which ultimately impacts the bottom line.

Bob is directly involved in the delivery of all projects that have a creative component. He provides art direction and design leadership to HYDRANT creative team members and thought leadership on brand, identity, and customer experience issues.

Bob has more than 18 years experience in the design industry, spanning traditional print, packaging, identity, collateral multimedia, web and interactive design. In the past he has specialized in the complete transformation of brands, from naming to identity to guidelines to the online experience.

Prior to joining HYDRANT, Bob spent 4 years as a design director at Clement Mok Designs in San Francisco and New York (later Studio Archetype) and 3 years as a Creative Director at Sapient Corporation in Sydney and San Francisco.

We have assembled a team of highly skilled practitioners in the fields of strategy and design. Without exception, each individual is a senior-level designer, strategist, or technologist with 5 to 15 years of experience not only in their field of specialty, but practicing in the professional services industry.

No matter what the project, we provide top-notch people with great attitudes, great communication skills, and passion about what our clients want to accomplish.