Room & Board

When Room & Board decided to overhaul their online experience, they chose HYDRANT as their long-term partner for delivering an e-commerce design that would meet the standards of experience they set in other channels. This meant that customers needed to not only be able to find what they were looking for, but also make use of many different complex customization and combination opportunities. Starting with customer and stakeholder research, usability benchmarking of the current site and strategic sessions with the company executives, we defined a vision for a best-in-class furniture shopping experience, and then set out to design and build it. The new site increased conversion by 17%, increased time on site by 30%, and tripled the number of products viewed per visit. See the work. View the live sitewww.roomandboard.com