Blurb, Inc. engaged HYDRANT for the ground-up design of their product marketing site to support the public launch of their personal publishing software and online printing service. More than just a simple marketing site, www.blurb.com is an integral part of the customer experience for aspiring authors. In addition to bringing the company's quirky brand personality to life through our design, we were tasked with developing commerce functionality to allow authors to sell their books publicly on the site, order copies for themselves, as well as manage the publishing process. We also baked in community functionality that allow users to share content, build networks of fellow authors, and collaborate in the book making process. See the work.
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